IV JAVIER
Graphic Designer + UX/UI Web Designer

Strong Focus on:
• 
FOOD PACKAGING
• USER-EXPERIENCE
• INTERFACE DESIGN

My best projects were done with careless abandon for the norm; ever curious to try something non-traditional and exciting. Other times adhering to proven design methodologies that truly work and remain purposeful. I thrive on simplifying complicated information and turning them into clean, clear and catchy visuals.


Creative and purposeful designs are what I strive to create at Kreativebones. If these are the attributes you are looking for, maybe we can work together?

What I do currently:

  • Providing graphic design and food photography support to Freeland Foods and their marketing team since 2015.
     
  • One of the UX/UI web designers of NoDiamonds Marketing Agency located in Palo, Alto, CA.
     
  • Helping out select "mom-and-pops" make a positive difference in the food industry. Providing design services in building their product branding, packaging and/or websites.
SOLDIAS CHICHARRONES PACKAGING

SOLDIAS CHICHARRONES PACKAGING

SolDias is a Texas local snack company bringing all the Mexican childhood heritage snacks to life. Try one of their best products, Mexican classic—chicharrones de rueda, fried wheat wheels. You can get their products here.

Packaging Design + Food Photography

GATOM FOOD PACKAGING

GATOM FOOD PACKAGING

Packaging design for a fonio grain product sourced from the West of Africa & distributed in the U.S. The concept was designed to reach out to the U.S. based market while conveying the product's ethnicity in its overall look.

Conceptualization + Freehand Illustration + Food Photography + Digital Rendition

BROWN RICE PACKAGING DESIGN

BROWN RICE PACKAGING DESIGN

One of the conceptual products created and designed exclusively for Freeland Foods. 

Packaging Design + Food Photography

KETO SEED BAR BOXES & SHIPPER

KETO SEED BAR BOXES & SHIPPER

Packaging design for a Keto Bar snack extended to a wholesale box, shipper, wrapper and sleeve display. This product is sold at www.goraw.com, Amazon and at the leading stores in US.

Packaging Design

GO RAW GRANOLA PACKAGING

GO RAW GRANOLA PACKAGING

Packaging design for a breakfast and snack line; another of Go Raw's great products.

Packaging Design + Food Photography

GO RAW SNACKING SEEDS

GO RAW SNACKING SEEDS

Try out the new flavors of organic and sprouted snacking seeds from Go Raw. You can check all their healthy deslish products here.

Packaging Design + Food Photography

OPENPRISE EVENT LANDING PAGES

OPENPRISE EVENT LANDING PAGES

Designed landing pages for various events for Openprise, a tech company that helps businesses accelerate their funnel flow and drive efficient revenue growth.

Website Landing Page Design

CODASIP WEBSITE

CODASIP WEBSITE

A simple, clean, and streamlined web design for Codasip. Their branding uses 4 varying shapes which I leveraged in delivering the whole site's visuals and animation.

Website Design + Graphic Illustration + User Experience + Interface Design

LUMO BODY TECH

LUMO BODY TECH

Informative illustration created from pencil sketches turned into a digital asset for presentation pruposes featuring good vs bad posture.

Digital Illustration

FREELAND RAW SEEDS PACKAGING

FREELAND RAW SEEDS PACKAGING

A series of packaging design for raw seeds, dried fruit, and sugar. All bags were meticulously designed attributing a custom illustration for each variant. A die-cut window originating from the illustration’s shape is also used to show the actual product.

Conceptualization + Digital Illustration + Digital Product Mock-Up

AIRCOVERPR WEB REDESIGN

AIRCOVERPR WEB REDESIGN

Refreshed and updated a website for a local PR agency in the Bay Area, CA.

Website Design + User Experience + Interface Design

PANCAKE MIX PACKAGING DESIGN

PANCAKE MIX PACKAGING DESIGN

Another conceptual product line created and designed for Go Raw.

Packaging Design Concept + Product Rendering

STRATUSCROWD FUNDING WEBSITE

STRATUSCROWD FUNDING WEBSITE

Web design and layout for both desktop and mobile for a crowd funding company.

Website Design + Prototype + User Experience + Interface Design

ACHEDZE CHOCOLATE PACKAGING

ACHEDZE CHOCOLATE PACKAGING

Chocolate packaging design for Achedze Chocolate, LLC. A company that promotes fair trade and donates to local cacao farmers of Ghana. The goal is to promote Ghana culture in a contemporary way to tap into the US market. A subtle play with an ethnic pattern called adinkra; use of hand-drawn sketches combined with digitally manipulated cacao images.

Packaging Design + Hand-drawn Illustration + Digital Image Manipulation

GO RAW TRAIL MIX BARS

GO RAW TRAIL MIX BARS

A conceptual design for an extended line of snack bars ranging from bars, sleeves and wholesale boxes for each flavor.

Packaging Design

SAMBANOVA WEBSITE REDESIGN

SAMBANOVA WEBSITE REDESIGN

A design concept for website re-design for SambaNova Systems, a company that produces AI hardware and integrated systems to run AI applications from the data center to the cloud.

Website Design + Prototype

MIXED GRAIN PACKAGING

MIXED GRAIN PACKAGING

An experimental packaging design for of-the-shelf bag and wholesale shipper.

Packaging Design + Food Photography

LESLIE SNACKS

LESLIE SNACKS

Multi-snack packaging design made for a large Asian snack manufacturing company. 

Packaging Design + Food Photography

YUMI TUMI COOKIE PACKAGING

YUMI TUMI COOKIE PACKAGING

A playful concept for a kid's cookie snack packaging.  Logo used is also designed by Kreativebones. This was one of the design ideas presented to the client.

Conceptualization + Hand-drawn Illustration + Digital Product Mock-Up

KOMPRISE WEBSITE REFRESH

KOMPRISE WEBSITE REFRESH

Website design refresh for Komprise, data management and mobility software company that helps IT organizations extend storage with the cost efficiency of IBM Cloud Object Storage. 

Website Design Update + Prototype

LESLIE CLOVER SHRIMP PACKAGING

LESLIE CLOVER SHRIMP PACKAGING

Packaging design for a shrimp flavored snack. Branding and logo taken off of the original logo created many moons ago. The shrimp graphic was digitally created specifically for Clover’s new brand—already out in the market. Food photography was also produced by Kreativebones.

Design & Production + Hand-drawn Illustration + Food Photography + Digital Product Mock-Up

L’AMANDE PASTRY BAGS

L’AMANDE PASTRY BAGS

Pastry bags made for a French bakery located in Beverly Hills, CA. It is a newspaper inspired packaging with real French wording except for the headlines. The production took a long time but it's worth the wait. This project is one of my favorites.

Design, Layout & Production

KIDS SNACK PACK

KIDS SNACK PACK

Created a packaging concept for a Canadian company for kid's snack pack in three (3) flavors — Chicken Panini, Hummus, and Sushi. 

Concept + Image Manipulation + Digital Product Mock-Up

YUMI TUMI COOKIE SERIES PACKAGING

YUMI TUMI COOKIE SERIES PACKAGING

A playful concept for a kid's cookie snack packaging in four (4) variants. Each variant uses a hand-drawn graphic character depicting the flavor. Logo used is also designed by Kreativebones.

Design & Production + Freehand Illustration + Food Photography + Digital Product Mock-Up

PETPHABET BRANDING GUIDE

PETPHABET BRANDING GUIDE

Designed and developed a branding guideline for a start-up pet product company. The goal was to create a set of creative guidelines for their in-house department, especially in designing new packagings for their large number of products.

Design, Layout & Production + Illustration + Packaging Design Concept

GO RAW KETO SEED BAR WRAPPER & SLEEVE

GO RAW KETO SEED BAR WRAPPER & SLEEVE

Organic, keto bar packaging design for wrapper and sleeve display. This product is sold at www.goraw.com, Amazon and at the leading stores in US.

Packaging Design

GO RAW 4-FOLD BROCHURE

GO RAW 4-FOLD BROCHURE

A 4-fold marketing brochure for Go Raw’s new product—Sprouted Grow. It comes in 4 variants. The goal was to condense all significant information to fit in a small square accordion dimension and still make it look interesting.

Design & Production + Digital Product Mock-Up

FREELAND SALES SHEET

FREELAND SALES SHEET

Design and layout for Freeland's new brand featuring various raw seeds, dried fruits, and grains. The sales sheet is used for trade show events and other marketing purposes.

Design & Production

PETPHABET DOG POO BAG PACKAGING

PETPHABET DOG POO BAG PACKAGING

A 3-color packaging design for a dog’s poo bag. It comes in 2 scents and 2 colors—lavender (purple) and unscented (turquoise); packed in 10 rolls and 20 rolls. Die-cut side panels to show the actual product and color. 

Design and Production + Digital Illustration + Digital Product Mock-Up

PETPHABET PET PRODUCTS PACKAGING

PETPHABET PET PRODUCTS PACKAGING

A color-coded pet product packaging line. All dog products in color yellow, cats in fuchsia, birds in lime green and small pets in blue. The general concept is to combine the animals' images with freehand illustrations creating a fun buying experience.

Conceptualization + Freehand Illustration + Digital Product Mock-Up

VIDAH WEBSITE & DEVELOPMENT

VIDAH WEBSITE & DEVELOPMENT

Design and layout for a one-page, vegan snack, e-commerce website called VIDAH. A simple, clean and fun website for easy navigation. Programming is done by Studio Umbrella.

UI/UX Web Design & Development + Packaging Photography

RAWHIDE TRADE SHOW BOOTH

RAWHIDE TRADE SHOW BOOTH

Designed a trade show booth for 2016 NPEW Food Show in L.A. Vintage, classic and natural are the key design directives—galvanized sheet, reclaimed wood with hot ironed imprints for the branding, pipe tubes for light fixtures and more...

Design and Production + Blueprint Production + Vendor Collaboration

GO RAW WEBSITE

GO RAW WEBSITE

Created an e-commerce website for Go Raw. It sells all their products, shares snack recipes, blogging and so much more. Uses a fiter-view layout for simple navigation while featuring a multitude of sub-pages within. Website coded by Studio Umbrella.

UI/UX Web Design & Development + Food Photography

MOULIN WEBSITE

MOULIN WEBSITE

Designed identical, single-paged websites for a French Bakery in SoCal called Moulin. Each location features their own information. The concept is a twist of French flair with Western influence—combining vintage French images with modern visuals and graphics is a style widely used in this concept. Programming is done by Studio Umbrella.

UI/UX Web Design & Development

GO RAW TRAIL MIX BARS FLOOR DISPLAY

GO RAW TRAIL MIX BARS FLOOR DISPLAY

A 4-tier shelf floor display design using the packaging's primary elements; seen at retail stores and tradeshows.

Design & Production + Digital Product Mock-Up

DOG TRAINING PADS PACKAGING

DOG TRAINING PADS PACKAGING

Designed the logo, packaging and website for a dog training pad product distributed by www.100ThingsAboutDogs.com. This is my dog's own company and is dedicated to sharing stories on how to care for dogs humanely. Its main mission is to help eliminate animal abuse by giving a generous % of its profit to effective dog & animal rescue organizations. 100 Things About Dogs sells select dog products. 

Packaging Design + Freehand Illustration + Logo design + Web Content

RAWHIDE RAW SEEDS PACKAGING

RAWHIDE RAW SEEDS PACKAGING

Packaging design for raw seeds snacks of different kinds. The original bag (red bag) was designed by a SoCal agency. The rest of the packaging adaptation is done by Kreativebones—yellow and green bags both in big and small sizes.

Design & Production + Food Photography + Digital Product Mock-Up

L'AMANDE RETAIL STORE DESIGN

L'AMANDE RETAIL STORE DESIGN

Designed all the branding graphics including murals for a retail store in Beverly Hills, CA—L'Amande French Bakery. Illustrations on the menu chalkboard were hand drawn.

Retail Store Design + Freehand Illustration + Blueprint Production + Vendor Collaboration

GO RAW 10' x 10' TRADE SHOW BOOTH

GO RAW 10' x 10' TRADE SHOW BOOTH

Concept for Go Raw's 10' x 10' trade show booth for NPEW Food Show in L.A. The  overall look of the booth is greatly influenced by the products' raw ingredients. Refurbished wood backdrop, wood imprints for graphics are some of the styles used.

Concept + 3D Digital Rendition + Blueprint Production